Looking at the virtually unperishable I wanted to find a suitable name, but first I needed to acknowledge what I wanted for the companies future.
With the type of product in mind there was one thing that I would like to sell, Fish. Portugal has one of the largest Exclusive Economic Zones (EEZ) in the world, and has a claim pending to extend it even further. This EEZ provides a vast access to a big variety and very good quality of fish. This and the very competitive canning industry made products such as Santa Catarina and Briosa ideal products to start with.
I was in a position where focusing on what the company could amount to seamed to be the next step. As a starting point Santa Catarina and Briosa provide a reasonably diverse offering, but I knew that going forward the two brands won’t be enough, and other products will be necessary to expand and grow. Still focused on the virtually unperishable, the list looked infinite, vegetables, soups, beer, etc. all proved valid contenders for future expansion, and suddenly it hit me, I opened the all mighty Google and started to type “Canned World”. With fingers crossed the great search god came bearing gifts. Nothing! Next on the list was validating if URL was still available and to my joy, it was!
Having chosen a name, the next phase on the list was getting to know the product I would be selling and start to contact vendors.
Have you ever started your own company? How did you get to the product you would sell? What about the name? Share your experiences with me and stay tuned.