Canned World – Ready… Get set… GO!!!

Looking at the virtually unperishable I wanted to find a suitable name, but first I needed to acknowledge what I wanted for the companies future.

With the type of product in mind there was one thing that I would like to sell, Fish. Portugal has one of the largest Exclusive Economic Zones (EEZ) in the world, and has a claim pending to extend it even further. This EEZ provides a vast access to a big variety and very good quality of fish. This and the very competitive canning industry made products such as Santa Catarina and Briosa ideal products to start with.

I was in a position where focusing on what the company could amount to seamed to be the next step. As a starting point Santa Catarina and Briosa provide a reasonably diverse offering, but I knew that going forward the two brands won’t be enough, and other products will be necessary to expand and grow. Still focused on the virtually unperishable, the list looked infinite, vegetables, soups, beer, etc. allĀ  proved valid contenders for future expansion, and suddenly it hit me, I opened the all mighty Google and started to type “Canned World”. With fingers crossed the great search god came bearing gifts. Nothing! Next on the list was validating if URL was still available and to my joy, it was!

Having chosen a name, the next phase on the list was getting to know the product I would be selling and start to contact vendors.

Have you ever started your own company? How did you get to the product you would sell? What about the name? Share your experiences with me and stay tuned.

Can Cans have a future?

It was somewhere around May and I was thinking of new ways to generate some more income. After going through all the projects I had thought of before, and seen that all had come to an abrupt halt, I asked myself why all had failed?

Long story short it had to do with:

  • Lack of preparation;
  • No marketing;
  • Bad choice of products;
  • No knowledge;
  • Lack of focus;
  • No strategic partners;

The list goes on, but I’ll spare you the suffering. Through all the suffering there was also learning in effect and that learning is still taking place, with every new step, but I’m still far from knowing exactly what I’m doing.

Now that the “what went wrong” was established I went over all the lessons and pondered where to start. I picked the “bad product” lesson as a starting point and something my dad had told me came to mind, “no matter what, people will always have to eat”. This was true when I first enlisted for the Navy as a cook, as it is today. Going over this again and again in my head I thought about a food related product. With a product already in mind potential problems started to role in. Food, as we all know, has a great tendency to go bad in a very short time frame, and so, I looked to smooth out the edges and ended up a good fix, why not opt for canned food? Virtually imperishable, canned food now offers a great deal of options from vegetables, to soups, to surprisingly great fish fillets.

Now that a product segment was selected it was time to start brainstorming what I wanted Canned World to be…

Stay tuned.